OUR STORY
Our Beginning to now.
Be Kids is the brainchild of Rachana Shah. Be Kids specializes exclusively in manufacturing and retailing girls’ western wear, from the age of 1 -12 years. With its offline presence in not only metropolitan cities but also in most of the smaller towns, Be Kids has carved a niche for itself since 2011, being a pioneer in kidswear.
Be kids has its presence in the following places
1) Mumbai (Jelmoli, Carron, Comfort, Kidszone, Greenbell, Westview)
2) Pune ( Sonali Collection, Pebbles, Cocoons, Pinakin)
3) Bangalore ( Kidsmart)
4) Indore ( Agarwal Stores, Asha Garments)
5) Delhi ( Chunmun)
6) Kolkata (Little Shop, Butterfly)
7) Chennai ( Naidu Hall, Pothys)
8) Telangana ( Bachpan Kidswear)
Having grown up in a family of textiles, Rachana has seen fabrics, materials, machinery, and embroidery, all from the tender age of three. Her father, Mr. Kantilal Shah was her first guide in the kidswear industry, and always encouraged and inspired her to start something of her own. Rachana observed how her father had so many good relations with people in the entire textile market, and wanted to do the same. Being an old player in the kidswear industry definitely comes with its own perks.
Armed with a degree in Fashion Marketing and Management from the prestigious Raffles Design Institute in Mumbai and Singapore, what turned out to be her project for her final grade, turned into an entire business. Rachana remembers her first experience of fabric sourcing, getting her own team of karigars and tailors, her first-ever design, and her first order.
With over 10 years of experience ( highs and lows), there are lots of feathers in her cap. Be Kids started with a small space in Dadar (Mumbai), which eventually became the office, workshop, embroidery area, and stock house, along with big warehouse space in Bhiwandi.
Behind every successful woman, is also a man, who constantly supports her. For Rachana, it was her husband, Rushabh Savla. Rushabh is not only her life partner but her business partner as well. An engineer by profession, but a marketeer by passion, he takes care of all of the accounts and branding for Be Kids and is her constant cheerleader. Rachana and Rushabh are parents of two beautiful boys, who inspire them to work harder each day.
With the changing times, businesses also have to move ahead. Be Kids realized that towns such as Surat, Vadodara, Raipur, Bhopal, Aurangabad, and many more, have demand for this fashion. After being in the retail and offline space for so long, Be Kids is finally taking the plunge and moving ahead in the e-commerce online space.